Roadmap Snapshot: Towards an Early Access Launch

I’d like to have a way of sharing my concrete plans with ya’ll. This post is an attempt to explore a way to do that. Please let me know whether you did or didn’t find it interesting.


I want to jump Shmeppy’s userbase about 1 order of magnitude. Currently there’s about 30 people using Shmeppy off-and-on for actual games. I’d like to get somewhere in the 100-500 range.


My straightforward plan to achieve my goal is: advertise to potential users. In order to make sure that people who engage with my ads turn into users, a number of product changes are also required.

High level tasks

  1. Settle on a landing page for the launch.
  2. Create a tutorial/onboarding experience.
  3. Determine final feature-set for launch.
  4. Ensure I’m able to extract the metrics I need from my logs.
  5. Negotiate and pay for any paid advertisement slots I need.
  6. Ensure Shmeppy can handle a reasonable load of users.
  7. Figure out ToS and privacy policy stuff.


(1) is completely done, I have a landing page I’m happy with (go to while logged out to see it).

(5) is essentially done. I have not actually booked the slots, but they are scoped out and negotiated so I can pull the trigger whenever.

The rest are in various stages of done-ness:

  • (2) still has a small task outstanding (I am going to add some arrows to the interface when you first jump into a game).
  • (3) has only one feature under consideration: allowing logged-out users to join games as players. It’s an awesome feature that will likely change the entire perception people have of Shmeppy, so I might stall the launch to get it in.
  • (4) is half-done. One of the metrics I need can be extracted (how many users have used Shmeppy for an actual game, and when). Another metric is not yet done: how many users make it through the “landing page -> sign up -> play an actual game” flow and where do they drop out.
  • (6) is in an unknown state. I don’t know Shmeppy’s current maximum load. I think it’s roughly there though.
  • (7) is the only piece that hasn’t had any work done towads it.

Higher-level Timeline

I’m hoping this launch will be over with and Shmeppy will be at-least making its way to achieving the goal by the end of May (ie: the ads are running, but maybe users are trickling in slowly).

At that point I’ll be once again focusing on improving the in-game experience. My first major goal there, I think, will be allowing users to upload map images. The UI additions this feature will need will help pave the way for other improvements like variously-sized tokens and a configurable measuring tool.

1 Like

Seems interesting to me! Are you going to keep this post up-to-date and/or post updates as things progress?

Also, is there anything that you need (non-technical) help with? Load testing in particular might benefit from having a whole bunch of people join at the same time and see how it handles that, but you might be able to simulate that well enough on your own :slight_smile:

1 Like

Woo! I’m glad it’s interesting. I’ll try posting new snapshots every once in awhile :slight_smile:.

Ooo yeah, thank you :slight_smile:. Maybe I’ll try organazing a bug hunt soon, get people to smash at Shmeppy a bit together.

I think load testing will probably need to be done using automated tools.